The key to effective shopper marketing is the collaboration between the Retailer and CPG. As Retailers become more selective in choosing partners, CPGs need to work effectively with them and bring the Retailer customized and innovative shopper marketing programs. In order to do this, you need to know the Retailer! That’s why we use our 25 years of retail expertise and insights to help you understand what can be accomplished at the Retailer and how best to implement it.
We take into account the sales and marketing goals of both the CPG and the Retailer, and we develop unified marketing strategies that serve the brand’s objectives, the Retailer’s volume and profit goals, and the shopper’s needs.