Themed Events
Seasonal events, holidays, sporting events and community events. Retailers know they will see an increase in traffic in the store during these times, and with trade funding being set aside by CPGs to support these events and gain incremental sales, it’s important to stand out and encourage consumers to buy. RGI excels at developing solutions that tie in creatively and structurally to the event and grab the customer’s attention.
Let us put our retail brains to work for you!
For the March to Savings program, RGI helped create a storewide event to generate buzz and incremental purchases. RGI managed the program from initiation through execution. With our vast retail expertise, we recommended and developed pieces that could be executed well in-store to attract the customer’s attention.