Loyalty Events
Only At. Exclusive. Members Only. These words attract consumers. Loyalty marketing programs allow retailers to engage with and reward their loyal customers. They allow CPGs to support retailers by being part of an exclusive offering geared to a particular retailer and driving incremental sales to their brands.
Not sure where to start? Let RGI lend a hand.
For the Frozen Mega Event, RGI developed the creative and a strong message focused on keywords consumers care about – saving money. In addition to the messaging, this program included cues throughout the store to help customers identify participating items. Large stanchion signs, featuring the most popular items and handouts with all the products listed, were strategically placed through the store and at entrances to promote the money-saving message to shoppers.