New Item Launches
Developing a successful new item is tough enough, but THEN you have to sell it into the retailer and THEN you have to get the consumer to try it, like it and come back for more. At RGI, we understand what goes into getting a product on-shelf and the need to support it both at the retailer and with the consumer.
RGI can help you navigate the path to success.
When Private Selection re-branded and introduced several new items, they needed to generate awareness at the store level with the employees and get the product in the hands of the consumer. RGI developed an inclusive program that had elements directed at both employees and consumers. In order to make the launch successful, RGI incorporated education, brand recognition, sampling and couponing into the program.