Regional Customization
In today’s environment, retailers and manufacturers require the ability to customize their marketing programs based on a range of factors, such as specific regions, product availability, competitors' price points and sporting events. RGI develops, produces and distributes customized POS materials on a weekly basis for our clients.
Sound overwhelming? Leave the details to us.
For the Locally Grown produce program, RGI managed and produced over 130 different versions of signage. This regionally focused program required customization for each city based on product availability and the produce local farmers were providing.