P&G - World Choir Games
P&G called on RGI to quickly and efficiently develop a program that could be distributed at Kroger to promote the 2012 World Choir Games. The World Choir Games is the largest international event ever held in Cincinnati, and it was being held in the United States for the first time.
RGI created an awareness program that utilized standees, balloons and shelf headers positioned throughout the store to promote the 2012 World Choir Games, along with a special ticket offer available to Kroger shoppers, delivered via Catalina coupon at checkout.
The sold-out event created a buzz for the city, with stories appearing on local news broadcasts and both local and national web sites.