Kroger - March to Savings
Kroger Corporate needed a program for the month of March that would drive total store sales to make the program Priority #1 at Kroger.
RGI created a themed event around March basketball that included a multi-piece, in-store campaign. The two-week program utilized creative POS throughout all Kroger stores in all divisions to promote of over 4,000 UPCs.
The Kroger March to Savings event successfully engaged over two million shoppers who purchased promotional products (966 shoppers/store). Kroger experienced a sales lift of 85%.