Iams - Bark in the Park
With retail sales for pet food exceeding $19 billion in 2011, the opportunity to engage with shoppers in this category is at an all-time high. As key sponsors for the Cincinnati Reds Bark in the Park event, P&G looked to RGI to develop a unique display that would generate awareness of the event.
RGI created a life-size standee of a dog that was accessorized with Cincinnati Reds, IAMS and Kroger gear.
The dog standee and POS were displayed in stores, as well as at the stadium during the game. For the second year in a row, Bark in the Park was a success and sold out before game day.