Gateway to Shopper Marketing Solutions

Integrated Marketing

With more media choices than ever, promotions that incorporate a complementary blend of marketing tools are imperative to successfully capturing shopper attention. Even with a single location lemonade stand, marketing messages must seamlessly integrate across all media.

An integrated marketing plan promotes synergy and consistent messaging at multiple touch points along the shopper’s path to purchase. Whether the goal is to build brand awareness or stimulate trial, RGI helps you choose the right tools that will work together to generate the desired results for both the CPG and the Retailer.

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